Senior Brand Manager, Snacks Marketing - Salty Multi-Pack / Variety Pack
Company: Campbell Soup Company
Posted on: November 16, 2023
Senior Brand Manager, Snacks Marketing - Salty Multi-Pack /
Variety Pack page is loaded Senior Brand Manager, Snacks Marketing
- Salty Multi-Pack / Variety Pack Apply locations USA - NJ - Camden
time type Full time posted on Posted 2 Days Ago job requisition id
Req-48062 Since 1869 we've connected people through food they love.
Our history was created by remarkable people, ideas, and
innovations. It serves as inspiration and foundation for our future
success. We're proud to be stewards of amazing brands that people
trust. We foster a culture of belonging where people come first,
and diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today! Join Campbell's Soup Company as a
Senior Brand Manager for the Snacks Division. Embark on an
electrifying journey of snack innovation and culinary excellence!
We are seeking a visionary and dynamic individual to take charge of
brands within our snack's portfolio, featuring iconic brands like
Goldfish, Cape Cod chips, Kettle Brand potato chips, Lance
crackers, Late July tortilla chips, Milano cookies, Pretzel Crips
and many more!As a key player in our ambitious mission to bring joy
to snack enthusiasts worldwide, you will be at the forefront of
shaping in our brands' destinies. Your creativity and strategic
prowess will be put to the test as you craft compelling marketing
campaigns that not only ignite consumer passions but also drive our
sales to unprecedented heights.You will immerse yourself in
consumer insights and market trends to uncover untapped
opportunities and discover unique ways to position our snacks in a
fiercely competitive landscape. Collaborating with cross-functional
teams, you will influence product development, packaging
innovations, and captivating storytelling that resonates with our
diverse consumer base.In this role, your entrepreneurial spirit
will be celebrated as you experiment with disruptive marketing
tactics, leveraging cutting-edge digital strategies and exploring
experiential activations to forge authentic connections with our
consumers. Your influence will stretch beyond the office walls as
you work closely with external partners and agencies to execute
campaigns that leave a lasting impression on consumers' hearts and
minds.You will continuously explore new frontiers in product
diversifications, exploring bold flavors, healthier alternatives,
and eco-friendly packaging options. You will be a true advocate for
sustainability and responsible snacking, championing initiatives
that align with Campbell's Soup Company's commitment to a better,
more sustainable world.As a Senior Brand Manager, you will thrive
in a dynamic, fast-paced environment, where no two days are the
same. Your passion for the snack industry and your ability to
navigate complexity will be the driving force behind elevating our
beloved brands to new heights of success.If you're ready to leave
an indelible mark on the snack industry and contribute to a legacy
of Connecting people through the food they love, join us at
Campbell's Soup Company and take the leap into an exciting future
with our diverse and cherished Snacks Portfolio!Principal
- Opportunity Identification: Develop a deep understanding of
macro trends and the competitive landscape to identify growth
opportunities within the category.
- Integrated Marketing Collaboration: Collaborate with the
Integrated Marketing Team to align marketing objectives with
content and activities across various channels, including social
media, digital platforms, traditional media, and PR.
- Business Analytics and Performance Monitoring: Lead the
analysis of market share, competitive positioning, and factors
driving consumption. Monitor performance against established
business objectives and recommend adjustments as needed.
- Demand Planning and Forecasting: Manage monthly consumption
analysis and volume forecasting, working closely with demand
planning and sales strategy teams. Identify potential risks and
opportunities to ensure the annual operating plan is met.
- Category Innovation Pipeline: Develop a pipeline of category
innovations, which could include new product formats, line
extensions, and renovations. Lead cross-functional teams through
the stages of concept development, stage gating, and
- Cross-Functional Collaboration: Collaborate with sales,
insights, finance, supply chain, R&D, and other teams to ensure
successful execution of plans. Develop compelling sell-in stories
and materials to engage key stakeholders.
- Consumer Insights and Learning: Partner with consumer insights
to address strategic knowledge gaps and create learning plans that
- Profit and Loss Management: Responsible for managing the
P&L and identifying opportunities to improve margins while
driving business growth.
- Team Management and Development: Manage and mentor Associate
Brand Manager(s) and/or Brand Manager(s) based on the
organizational structure. Support team members across different
categories or marketing projects when necessary.Job Complexity
- Strategic Vision: With a keen eye on industry trends and
customer insights, you will develop and executive comprehensive
marketing strategies that align with our long-term business goals.
Your ability to think strategically will be vital in identifying
new opportunities and addressing challenges head on.
- Project Management: Our fast-paced environment demands
effective project management skills to oversee multiple marketing
projects concurrently. You will play a pivotal role in ensuring
projects adhere to aggressive timelines while balancing the
longer-term requirements outlined in our marketing plans.
- Team Leadership and Collaboration: You will be proficient at
inspiring and influencing cross-functional teams, fostering
collaboration, and ensuring a cohesive approach to marketing
initiatives. Your collaboration extends to external agency teams,
where you will skillfully manage partnerships to deliver
- Results-Driven Performance: Ownership of business results is at
the core of this role. You will diligently track key performance
indicators, analyze data, and draw actionable insights to optimize
marketing strategies. With a growth mindset, you will proactively
recommend and implement adjustments to our plans to maximize
- Data Driven Storytelling: Skillful in deriving valuable
insights from data and effectively communicating them to make
informed decisions with a compelling impact.Leadership Profile
- Visionary Leadership: A leader who adeptly defines a compelling
vision, inspiring the team with a unifying sense of purpose, and
embodies our 5 C's - collaboration, creativity, commitment,
communication & customer focus.
- Sharp Problem-Solving: Displays a remarkable ability to
maintain clear and logical thinking even amidst uncertain and
- Resourceful Determination: Exhibits a high degree of
resourcefulness, matched with an unwavering "can-do" spirit,
ensuring challenges are met with effective solutions.
- Resilient Under Pressure: Demonstrates exceptional resilience
and composure when navigating high-pressure situations and
maintaining performance during times of increased visibility.
- Change Catalyst: Acts as a dynamic force for change, driving
transformative shifts that lead to outcomes of great impact and
- Accountable Collaboration: Adept at fostering collaboration
within teams while also ensuring individual accountability for
driving tangible business results.
- Consumer-Centric Expertise: Takes immense pride in cultivating
an unmatched understanding of both the business and our target
consumers, setting a benchmark for knowledge within the
- Bachelor's degree in Marketing, Business Administration, or a
related field (MBA strongly preferred).
- 7+ years of proven experience in consumer marketing, brand
management, strategic marketing, and project management. Relevant
industry experience, preferable in food and/or consumer goods is
- Excellent communication, presentation, and negotiation skills
to have an ability to inform, influence and collaborate work with
cross functional internal stakeholders across multiple leadership
levels and external agencies.
- Strong creative thinking with demonstrated ability to build
activations with creative, digital, social, public relations, and
media agency partners.
- Ability to effectively prioritize and execute tasks within
tight timeframes and deadlines in a dynamic everchanging working
- Excellent analytical skills and business/financial acumen.
- Results-oriented mindset with a track record of achieving an
exceeding strategic business goals.
- Forward-thinking, results-driven marketing professional who
thrives in a fast-paced environment.
- Experience with Microsoft Office, IRI Unify, Nielsen & SPINS.
Compensation and Benefits: The target base salary range for this
full-time, salaried position is between -
$105,000-$172,200Individual base pay depends on work location and
additional factors such as experience, job-related skills, and
relevant education or training. Total pay may include other forms
of compensation. In addition, we offer competitive health, dental,
401k and wellness benefits beginning on the first day of
employment. Please ask your Talent Acquisition Partner for more
information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
applicants in all aspects of the employment relationship, without
regard to race, color, sex, sexual orientation, gender identity,
national origin, citizenship, marital status, veteran status,
disability, age, religion, or any other classification protected by
law.In that regard, U.S. applicants and employees are protected
from discrimination based on certain categories protected by
Federal law. Click here for additional information. Similar Jobs
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Keywords: Campbell Soup Company, Camden , Senior Brand Manager, Snacks Marketing - Salty Multi-Pack / Variety Pack, Accounting, Auditing , Camden, New Jersey
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