Product Marketing Associate

Company: Macy's
Location: New York
Posted on: June 2, 2025

Job Description:

Be part of an amazing storyMacy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.Job OverviewMacy's is looking for a Product Marketing Associate to fuel the growth, marketability and engagement of our app, CRM channels and digital programs.You'll develop marketing, messaging and creative strategies that attract and retain customers, plus drive campaign execution to increase engagement, revenue and LTV. It's a high-profile role that sits at the intersection of Digital, Product, Brand and Marketing Strategy, Creative and Merchants - where strategic thinking meets execution. You'll need to be a storyteller, a strategist and an executor to succeed - adept at communicating across departments, building consensus, weighing trade-offs, and making clear recommendations that achieve cross-company goals. What You Will Do

• Develop high-impact marketing strategies - crafting value propositions, defining key creative messages and creating go-to-market plans that drive customer acquisition and LTV.
• Lead the go-to-market execution of marketing initiatives, partnering closely with digital product, creative and channel stakeholders to ensure seamless implementation across all touchpoints.
• Optimize the customer acquisition funnel - leverage data-driven insights and best-in-class creative to maximize conversion and deepen engagement.
• Champion product updates that will drive engagement and revenue KPIs among core audiences.
• Support the Weekly Business Review and other executive-level preparations with content insights across all marketing channels; explain how our marketing and content strategies resonated with our customers and identify reactive opportunities and/or necessary pivots.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.Skills You Will NeedStrategic Thinking: Demonstrates the ability to develop and implement long-term content strategies that align with consumer, cultural, and competitive market factors.Content Planning and Execution: Experience in architecting content strategies and influencing teams that plan editorial calendars and create content to optimize their work to drive better results.Analytical Skills: Strong proficiency in analyzing performance metrics and deriving actionable insights. Expert in web analytics tools, preferably Adobe Analytics.Business Intelligence: Ability to develop and deliver comprehensive business intelligence and reporting to support decision-makers.Trend Awareness: Stays up to date on style, commerce and digital trends and technologies to keep strategies relevant and effective.Technical Proficiency: Expertise in utilizing analytics tools and developing Adobe dashboards for data analysis and reporting. Experience with Tableau or other visualization platforms a plus.Communication: Effective in communicating performance insights and recommendations to stakeholders at all levels.Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.Strategic Planning: Aptitude for developing measurement plans and KPIs to gauge the success of site optimizations and strategies.Initiative: Motivated to research and monitor business performance in real time, identifying issues and opportunities as they occur.Ownership: Strong desire and ability to take ownership of projects and drive them to successful completion.Who You Are
  • Six or more years of digital and product marketing experience, preferably with a retail background.
  • Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
  • Able to work a flexible schedule based on department and company needs.What We Can Offer YouJoin a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some additional benefits we offer include:
    • Merchandise discounts
    • Performance-based incentives
    • Annual merit review
    • Employee Assistance Program with mental health counseling and legal/financial advice
    • Tuition reimbursementAccess the full menu of benefits offerings . About UsThis is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00

Keywords: Macy's, Camden , Product Marketing Associate, Advertising , New York, New Jersey