Sr Director Insights

Company: Campbell Soup Company
Location: Camden
Posted on: February 25, 2021

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture. We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference. Company Imagine...working for one of America's best-loved and well-recognized food companies. A company that traces its heritage in the food business to 1869. A company guided by its enduring purpose, to make "Real Food That Matters For Life's Moments." A company with over $8 billion in net sales around the world that offers a stimulating, values-oriented work experience.-- Campbell Soup Company (NYSE CPB) is a multinational food company headquartered in Camden, NJ. It is driven and inspired by its purpose: Real food that matters for life's moments. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories, and to what's important today.-- The portfolio of Campbell Snacks consists of a wide variety of brands including Goldfish, Farmhouse, Milano, Snyder's of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps, Late July, and more. The combination of the Pepperidge Farm and Snyder's Lance brands make Campbell Soup the No.3 snacks company in the United States. The Campbell Snacks division has critical scale and is poised for accelerated growth.-- For more information about the company, please visit:

• Focus: one geography, two divisions, 13 categories
• Prioritize profitable growth; balance savings and investments
• Elevating approach to marketing, innovation and customers
• Moving from integration to growth in Snacks
• Winning in soup vs. managing for cash
• Focused, fast and accountable culture The Role: The Sr. Director, Consumer & Customer Insights is the lead partner against all Campbell Snacks Business units and categories providing insights into the consumer, competition, and marketplace. This individual is responsible for understanding Campbell Snacks business strategies, consumer & customer needs & insights, and then working with their team to develop in-depth strategies & marketing analysis/research that will provide actionable understanding and direction. Additional responsibilities include working with their team and key external partners to identify and using multi-disciplinary approaches, new emerging methods/technologies, immersive approaches to understand how new and prospective consumers engage with the all categories and to architect the strategies and programs for the brand. Principal Accountabilities include:
  • Lead consumer insights group to create holistic consumer insights and in-market plans.
  • Define and produce deliverables that identify opportunities to shape consumer experiences and that inform and inspire internal stakeholders and decision makers.
  • Partner with BU leaders to drive consumer insights into deliverable actions -- on base brands and within innovation space
  • Large team leader; comfortable leading across Insights and brand. Strong developer of talent--
  • Strong understanding of overall Snacks, category and brand strategies -- and drive insights into action to continue to create profitable growth
  • Synthesize and integrate consumer/marketplace insights from vast current knowledge estate to inform on current issues and opportunities/challenges; provide strong direction on category and brand strategies to BU leaders
  • Design and implement consumer research and business analytics to inform or guide key business issues/plans related to base products and/or innovation, marketing activation and retail execution in partnership with other CCID colleagues and cross-functional business partners.
  • Lead the identification of emerging trends and long-term foresight into the consumer attitudes, behavior and marketplace that represent business disruptions and potential opportunities.
  • Enables fact-based decision-making through design and analysis of studies to address key business needs resulting in actionable business insights and recommendations. This individual understands business trends, design of syndicated and custom research, and integration of multiple sources of information to address these needs.
  • Large team leader -- strong leadership capability; lead insights team and strong partner to BU leaders.-- This position is an important liaison and leader across the Snacking Innovation team, Consumer and Customer Insights Department and multiple client groups within Marketing, Sales, R&D and Senior Management and is a key contributor to driving business results. Qualifications:
    • A Minimum of 15 years of experience in applied research or a senior consumer insights role; the ideal candidate will have significant (10+ years) experience in uncovering deep insights into consumer's attitudes and behaviors through both qualitative immersive practices and new analytic methods to inform business strategies.
    • Experience leading large insight & strategy team in a leadership role on a major business.
    • Substantial experience uncovering insights that shape consumer marketing or experience design.
    • Experience linking quantitative and qualitative findings and generating actionable syntheses.
    • Ability to prioritize issues and resources and collaborate with stakeholder partners.
    • A good understanding of emerging trends in consumer insights, ecommerce, digital marketing.
    • Strong business acumen.
    • Dynamic leadership capability; Manage, evaluate, coach and develop professional staff.
    • Comfort with fast-moving deliverables and timelines
    • Proven ability to navigate through ambiguity and significant org change
    • Capable of handling multiple projects simultaneously
    • Strong collaboration skills to partner with global, regional, and functional leaders. The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law. In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information. Posted 3 Days Ago Full time Req-24629 About Us Click here to learn more--about Campbell's career opportunities--in the--USA Click here to learn more--about Campbell's career opportunities--in Canada

Keywords: Campbell Soup Company, Camden , Sr Director Insights, Executive , Camden, New Jersey