Digital Account Manager
Company: The Press of Atlantic City
Location: Pleasantville
Posted on: April 6, 2021
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Job Description:
Digital Account Manager - The Press of Atlantic City
Summary:This position will manage all aspects of sold
owned-and-operated and digital agency advertising campaigns to
ensure accuracy, quality assurance and account retention. This
position will serve as the point person for client on-boarding (as
needed), act as the liaison to the digital agency, submit and
navigate campaigns through the appropriate channels to ensure
on-time fulfillment, and will be ultimately responsible for the
precise execution of all digital sales. This position will be
responsible for consistent campaign monitoring and providing
monthly reporting recaps for active campaigns. This position will
also pull and send monthly GA site performance to the sales team,
update and manage distribution of the digital rate card, maintain
premium position and newsletter availability, and problem-solve any
post-sale execution challenges presented by the sales team and/or
the client.
Essential Duties and Responsibilities:
1.Verification of all sold digital ad campaigns, including but not
limited to:a. Intake meeting with sales rep to review campaign
detailsb. Create and maintain a master spreadsheet of all active
digital campaignsc. Check order accuracy set-up in systemd. URL &
landing page verificatione. Reserve and submit materials for email
newslettersf. Send onboarding note to client (as needed)g. Monitor
campaign components and execution in Vision platform; see through
until launch and confirmh. Submit campaign execution in SWFT
platform; see through until launch and confirmi. Ad tag
verification for analytics; help clients with tags if neededj.
Monitoring of pacing and campaign performancek. Optimization
suggestionsl. Check all newsletters and eblasts daily to ensure
accurate fulfillmentm. Provide screenshots, emails, newsletters as
requestedn. Storytelling/narrative style month-end reports every
month on agreed-upon dates with sales team2. Review daily analysis
and reporting on ALL campaign performance. Report any concerns
about campaigns not pacing/not flighted to the appropriate sales
contact. Troubleshoot to ensure campaigns are running on time and
accurately.3. Submit RFPs and sold agency campaigns through SWFT
system; communicate daily with sales team about progress to
completion. See all campaigns through to launch and communicate
about status daily.4. Work with sales team to understand and
establish campaign requirements, and serve as subject matter expert
in assisting with campaign set-up, optimization suggestions, ad
tagging, and retention through reporting recaps etc.5. Diligently
manage all campaigns as needed, ensure strong performance, and
support the sales process to ensure accuracy and on-time
delivery.6. Provide detailed client data & insights - campaign
performance, position updates, competitive benchmarking to build
client relationships.7. Perform all other duties as assigned or
directed.
Education/Experience:BS/BA in Business, Marketing, Economics, or
Mathematics discipline OR equivalent experience.
Requirements and Qualifications:
-1 year minimum digital account management, advertising operations,
or digital agency fulfillment-Impeccable attention to
detail-Ability and desire to communicate and work with a sales
team-Strong accountability, ownership and desire to manage QA
process-Excellent analytical skills-Intermediate Excel and
PowerPoint knowledge-Good teamwork and brainstorming
skills-Troubleshooting skills and a love of solving
problems-Ability to adapt quickly and seamlessly in an
ever-changing environment
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Keywords: The Press of Atlantic City, Camden , Digital Account Manager, Executive , Pleasantville, New Jersey
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