Brand Manager, Chain Restaurants (Hybrid)

Company: Campbell Soup Company
Location: Camden
Posted on: May 13, 2022

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.Job SummaryThe Brand Manager, Chain Restaurants is responsible for setting brand strategy, delivering expected sales and profit targets, and leading the cross-functional team for our growing restaurant businesses. In this role, the Brand Manager will explore growth opportunities with key customers, lead in the development and execution of strategic marketing plans; independently manage volume forecasting, launch new custom products, and manage and prioritize projects as part of an internal multifunctional team (R&D, Insights & Innovation, Finance, Procurement, Government Regulations, Supply Chain).In close partnership with the national and regional sales team, the Brand Manager will foster direct relationships with external customer teams (Customer, Insights, Sales Planning & Strategy). This position will require close client interaction and collaboration with executives at key foodservice customers.Primary ResponsibilitiesCustomer Strategy: Lead competitive category strategies of the chain business segment - conduct an insightful opportunity landscape in identifying growth drivers to influence sales strategy. Connect longer-term strategic vision with evolving marketplace conditions helping our key customers understand how and when to respond and evolve with their consumers. Lead the 3-year (Strategic Plan) and 1-year (Annual Operating Plan) goals for Chain Accounts as part of the Total US Plan.Insights into Action: Critical to this role includes crafting and advancing actionable insights into demand drivers relevant to our national and regional customers and their environment. In partnership with the sales team, co-develop targeted selling propositions utilizing consumer, category, and competitive insights. Develop an in-depth and on-going analysis of sales trends by product line, distributor, sales region and financial impact to determine opportunities to grow topline and profit.Customer Planning and Delivery: Lead all aspects of customer development for national and regional chain business inclusive of vetting custom development for sales opportunities via stage gate, P&L management, commercialization, and volume forecasting. Close collaboration with R&D, finance, procurement, and supply chain is critical.Job ComplexityThis position will require the ability to thrive in an entrepreneurial environment, set a clear strategic direction with a bias towards action. The role will require strong communication skills, both written and verbal, to keep other functional areas apprised of and aligned to business priorities. The position requires an ability to collaborate with Sales, R&D, Supply Chain, Customer Insights, and Innovation to determine how to strategically grow the business and execute with excellence. Requires ability to drive strategic thought leadership with customer executive leadership teams. Requires a strong leader that can build relationships with senior management and many key customers.Minimum RequirementsBachelor's degree required; MBA PreferredMinimum 6 years of marketing or sales experience requiredKnowledge, Skills and Abilities DesiredProven Foodservice Business AcumenDemonstrated strong Project Management and Communication SkillsStrong command and executive presence, high EQ and relationship building internally & externally.Ability to lead cross functional teams and projects, develop marketing strategy and plans, conducting custom research and manage P&L.Working ConditionsThis position is based in World Headquarters. Up to 20 - 25% travel.ACRThe Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup Company, Camden , Brand Manager, Chain Restaurants (Hybrid), Executive , Camden, New Jersey