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Brand Manager, Campbell's Condensed Soup

Company: Campbell Soup Company
Location: Camden
Posted on: November 22, 2022

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.General Summary
We believe that excellent people truly make a difference and together we aim for a legacy of accomplishment second to none. We are searching for the best, the brightest and the most promising brand marketer to join our team. Powered by a 'Can Do' attitude, we move with purpose, lead with integrity and are passionate about quality and growth.
We currently have a role open on the Soup Marketing Team for the position of Brand Manager, Campbell's & Condensed. Reporting to the Director of Marketing, the successful candidate will be responsible for developing and implementing strategies and tactics that deliver the Annual Operating Plan P&L commitments and market share objectives of the condensed soup portfolio.
The successful candidate will demonstrate strategic, creative and critical thinking in developing business and marketing plans in a complex environment. A passion for continuous improvement, solution orientation, and bias for action will distinguish this leader in driving success.The Brand Manager will be charged with leading within a matrixed organization the following:Principal AccountabilitiesBrand & Business Planning
* Develop a holistic view of the category (competitive trends, category trends, consumer and customer dynamics) to influence and inform core business processes and deliverables such as strategic planning, AOP and sales story creation.
* Monitor KPIs and lead analysis of business levers to provide an in-depth analysis to understand drivers of performance and determine opportunities for growth.
* Proactively bring new ideas/projects that can deliver AOP targets and fit within the brand strategy.
* Partners with sales to develop compelling sales materials that link brand strategy to category and customer needs.
* Create and drive alignment to brand and category strategic and annual operating plans.
* Responsible for portfolio management for the category.Commercialization
* Oversee development of H1 commercialization (brand line extensions, quality and cost improvements, and commercial innovation) all grounded in deep and relevant consumer insights.
* Identify how to make plans go faster (mastery of milestones), make them bigger and better (motivate and influence cross functional partners).Leadership
* Manage, coach and develop one or more direct reports.
* Provide thought leadership to inspire great work, divergent thinking, and ongoing business-building product and marketing ideas.Strategy
* Lead the development of Campbell's Better For You strategy and renovation/ innovation pipeline; Own multi-year Campbell's A/O Flavor Camp strategy, flavor ID, positioning and execution; Own the Core renovation strategy
o Develop new multi-year innovation platforms and manage through launch.
o Develop deep understanding of the consumer at a granular level to understand unmet needs.
o Validate potential market size for target customers and channels.
o Estimate consumer demand through behavior-based research and models.Activation
* Collaborate on the development of Brand Foundations and Consumer Journeys as well as Brand-led activation areas (i.e. audience strategy, business brief, KPIs)
* Job Complexity
* The Brand Manager will need to have the strategic ingenuity to mine and identify distinctive and meaningful insights in a category segment that defines business and brand strategy, product and commercial innovation and overall business operations.

* Ability to partner across functions to coordinate business and brand plans that generate demand while delivering against the division's P&L commitments such as new products, product renovations, convincing category, and selling strategies, brand activation.

* Curiosity and an interest in evolving consumer needs, and an ability to "connect the dots" from multiple sources of consumer and competitive research and trends as well as a deep understanding of competitive marketplace dynamics to draw conclusions that translates into business plans.* Ability to inspire trust and drive organizational alignment with cross-functional resources and management.

* A willingness not only to learn but to teach and bring fresh thinking to the team as we seek to continually improve our knowledge, skills, and processes in the dynamic and competitive food industry.* Proactively anticipate obstacles and the flexibility to seek alternative solutions to keep projects on track.* Support brand and category strategy work beyond the assigned segment as needed.

Job Specifications
* Minimum education required: Bachelor's Degree. MBA preferred
* Years of relevant experience: 5- 8 years of marketing experience; Brand Marketing experience preferred
* Knowledge of CPG industry desired
* Strategic thinking ability and creative mindset to bring breakthrough ideas to market
* Strong analytic capability and project management skills
* Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups
* Previous people management experience preferred but not required
* A "can do" attitude with a strong drive for resultsThe Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup Company, Camden , Brand Manager, Campbell's Condensed Soup, Executive , Camden, New Jersey

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