Associate Brand Manager - Snacks Division
Company: Campbell Soup Company
Location: Camden
Posted on: September 12, 2023
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!General SummaryJoin Campbell's Soup
Company as an Associate Brand Manager for the Snacks Division.
Embark on an electrifying journey of snack innovation and culinary
excellence! W are seeking a visionary and dynamic individual to
take charge of brands within our snack's portfolio, featuring
iconic brands like Goldfish, Cape Cod chips, Kettle Brand potato
chips, Lance crackers, Late July tortilla chips, Milano cookies,
Pretzel Crips and many more!As a key player in our ambitious
mission to bring joy to snack enthusiasts worldwide, you will be at
the forefront of shaping in our brands' destinies. Your creativity
and strategic prowess will be put to the test as you craft
compelling marketing campaigns that not only ignite consumer
passions but also drive our sales to unprecedented heights.You will
immerse yourself in consumer insights and market trends to uncover
untapped opportunities and discover unique ways to position our
snacks in a fiercely competitive landscape. Collaborating with
cross-functional teams, you will influence product development,
packaging innovations, and captivating storytelling that resonates
with our diverse consumer base.In this role, your entrepreneurial
spirit will be celebrated as you experiment with disruptive
marketing tactics, leveraging cutting-edge digital strategies and
exploring experiential activations to forge authentic connections
with our consumers. Your influence will stretch beyond the office
walls as you work closely with external partners and agencies to
execute campaigns that leave a lasting impression on consumers'
hearts and minds.You will continuously explore new frontiers in
product diversifications, exploring bold flavors, healthier
alternatives, and eco-friendly packaging options. You will be a
true advocate for sustainability and responsible snacking,
championing initiatives that align with Campbell's Soup Company's
commitment to a better, more sustainable world.As an Associate
Brand Manager, you will thrive in a dynamic, fast-paced
environment, where no two days are the same. Your passion for the
snack industry and your ability to navigate complexity will be the
driving force behind elevating our beloved brands to new heights of
success.If you're ready to leave an indelible mark on the snack
industry and contribute to a legacy of Connecting people through
the food they love, join us at Campbell's Soup Company and take the
leap into an exciting future with our diverse and cherished Snacks
Portfolio!Principal AccountabilitiesPartnering with Teams:
Collaborate closely with brand operations, integrated marketing,
and innovation teams to align strategies and ensure successful
brand development and activation.Brand Strategy: Develop a
strategic framework for the brand's growth plans over a 3-5 year
period, ensuring a sufficient pipeline of products and initiatives.
Continuously evolve and refine the brand's foundations to stay
relevant and competitive.Brand Activation: Act as a liaison between
the brand and integrated marketing teams. Define campaign Key
Performance Indicators (KPIs) and corresponding tactics that align
with the brand positioning and target consumer. Ensure consistent
brand expression across all consumer touchpoints.Business Planning:
Work closely with the innovation team to create a pipeline of new
products and platforms that align with the brand's strategic
direction. Lead cross-functional teams to deliver projects on time
and within budget. Communicate project status, issues, and
opportunities to the broader organization. Collaborate with the
brand operations team to inform monthly integrated business
planning.Market and Competitor Analysis: Become an expert on the
brand and its competitors, continuously monitoring the market
landscape and identifying trends and opportunities to guide future
plans.Data Synthesis and Decision-making: Gather and synthesize
data from multiple sources to make informed decisions and
recommendations for brand strategy and marketing initiatives.Job
ComplexityStrategic Vision: With a keen eye on industry trends and
customer insights, you will develop and executive comprehensive
marketing strategies that align with our long-term business goals.
Your ability to think strategically will be vital in identifying
new opportunities and addressing challenges head on.Project
Management: Our fast-paced environment demands effective project
management skills to oversee multiple marketing projects
concurrently. You will play a pivotal role in ensuring projects
adhere to aggressive timelines while balancing the longer-term
requirements outlined in our marketing plans.Team Leadership and
Collaboration: You will be proficient at inspiring and influencing
cross-functional teams, fostering collaboration, and ensuring a
cohesive approach to marketing initiatives. Your collaboration
extends to external agency teams, where you will skillfully manage
partnerships to deliver outstanding results.Results-Driven
Performance: Ownership of business results is at the core of this
role. You will diligently track key performance indicators, analyze
data, and draw actionable insights to optimize marketing
strategies. With a growth mindset, you will proactively recommend
and implement adjustments to our plans to maximize success.Job
SpecificationsBachelor's degree in marketing, Business
Administration, or a related field (MBA strongly preferred).1 year
of proven experience in brand management, strategic marketing, and
project management. Relevant industry experience, preferable in
food and/or consumer goods is strongly preferred.Strong
communication, presentation, and negotiation skills to have an
ability to inform, influence and collaborate work with cross
functional internal stakeholders across multiple leadership levels
and external agencies.Strong creative thinking with demonstrated
ability to build activations with creative, digital, social, public
relations, and media agency partners.Ability to effectively
prioritize and execute tasks within tight timeframes and deadlines
in a dynamic everchanging working environment.Excellent analytical
skills and business/financial acumen.Results-oriented mindset with
a track record of achieving an exceeding strategic business
goals.Forward-thinking, results-driven marketing professional who
thrives in a fast-paced environment.Working ConditionsWe are
thrilled to offer this exciting opportunity to work at our Campbell
Soup Company headquarters in the city of Camden, NJ with the
vibrant neighboring city of Philadelphia, Pennsylvania. As an
integral part of our team, you'll be joining us at an exciting time
as our office undergoes a remarkable 50-million-dollar renovation.
This transformation is designed to create a state-of-the-art
workspace that fosters collaboration, enhances functionality, and
inspires creativity.In this dynamic environment, you will have the
chance to contribute to our iconic brand's legacy while
experiencing the cutting-edge facilities and amenities that will
support your professional growth. We believe that a stimulating and
collaborative workspace leads to innovative thinking and
outstanding results.This position is offered a highly flexible and
modern work arrangement, allowing you to achieve a better work-life
balance. As part of our commitment to our employees' well-being and
productivity, you will enjoy a hybrid working schedule with two
consistent "Remote" working days and three in-office working days
per week. Travel will be required, as needed around 10-15%, to
company meetings, company training, customer meetings, and other
regions as business needs demand.This hybrid model empowers you to
work efficiently from the comfort of your home while also fostering
valuable in-person interactions and collaborations at our office.
You'll have the opportunity to enjoy the best of both worlds,
benefiting from the convenience of remote work while still being
part of a vibrant and engaging workplace environment.Join us as we
embark on this incredible journey, shaping the future of our
company and revolutionizing the way we work. Be a part of our team
in our newly revamped, modern "Snacks Neighborhood" and experience
firsthand the limitless possibilities that await you at Campbell
Soup Company.Individual base pay depends on work location and
additional factors such as experience, job-related skills, and
relevant education or training. Total pay may include other forms
of compensation. In addition, we offer competitive health, dental,
401k and wellness benefits beginning on the first day of
employment. Please ask your Talent Acquisition Partner for more
information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
applicants in all aspects of the employment relationship, without
regard to race, color, sex, sexual orientation, gender identity,
national origin, citizenship, marital status, veteran status,
disability, age, religion, or any other classification protected by
law.In that regard, U.S. applicants and employees are protected
from discrimination based on certain categories protected by
Federal law. Clickherefor additional information.Compensation and
Benefits:The target base salary range for this full-time, salaried
position is betweenIndividual base pay depends on work location and
additional factors such as experience, job-related skills, and
relevant education or training. Total pay may include other forms
of compensation. In addition, we offer competitive health, dental,
401k and wellness benefits beginning on the first day of
employment. Please ask your Talent Acquisition Partner for more
information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
applicants in all aspects of the employment relationship, without
regard to race, color, sex, sexual orientation, gender identity,
national origin, citizenship, marital status, veteran status,
disability, age, religion, or any other classification protected by
law.In that regard, U.S. applicants and employees are protected
from discrimination based on certain categories protected by
Federal law. Click here for additional information.
Keywords: Campbell Soup Company, Camden , Associate Brand Manager - Snacks Division, Executive , Camden, New Jersey
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