Undergraduate Brand Management Intern

Company: Campbell Soup Company
Location: Camden
Posted on: September 17, 2023

Job Description:

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.What role will you play? How will you make history with Campbell's? Apply today!The Undergraduate Brand Management Intern will be a key team member of the Marketing Teams over the summer of 2024. Interns will be assigned one holistic business opportunity that will allow the intern to develop an in-depth analysis that will guide a strategic recommendation and creative solve to a business problem whose solution will have a significant business impact for their category. The intern will be expected to plan, develop, and execute the business recommendation that will culminate into a presentation to the CMO and senior marketing leadership team.The Brand Management internship is a comprehensive introduction to marketing at Campbell's. In addition to the strategic project, the internship also includes immersion in day-to-day business needs and an active training plan that includes plant tours, retail sales visits, and interactions with our key agency partners.At Campbell's, brand managers are the owners of their business P&L's and responsible for all consumer marketing activities. As the internship introduces students to this role, they will be expected to collaborate with their cross functional team across multiple areas of accountability, which may include package graphics design; implementation of promotion and public relations events; volume forecasting; competitive performance analysis; market research; advertising development; new product innovation; and marketing strategy formulation.Our summer interns play a key role in the company and, in return, we provide them with a world class introduction to marketing. We are seeking high-energy individuals who are passionate about marketing and our brands. Qualified candidates must possess strong leadership, analytic, project management, and strategic thinking skills along with the ability to work in a team environment.To execute our aggressive growth plans, Campbell's first and foremost priority is developing top tier talent to build our marketing muscle and promotional power. Come join us for the summer as a part of Campbell's marketing.Minimum Requirements:--- Current undergraduate student completing their degree in spring/summer 2025, preferably with a focus/concentration in marketing--- Minimum GPA of 3.0--- Excellent communication skills--- Strong analytical ability--- Solid team Skills--- Foundational marketing skills--- Creativity and thought leadershipThe Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup Company, Camden , Undergraduate Brand Management Intern, Executive , Camden, New Jersey