Director, Social Media
Company: Campbell Soup Company
Location: Camden
Posted on: November 17, 2023
Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!Summary***This marketing leader is
responsible for the social media strategy and execution for
Campbell Snacks' portfolio of brands, including Goldfish, Snyder's
of Hanover, Milano, Cape Cod, Pepperidge Farm, Kettle, Late July,
and Pretzel Crisps. In this role, you will own the entirety of our
social media strategy, including driving best-in-class content,
community management, social listening, and paid media. You will
work closely with our agencies and internal teams to build and
execute the plan, and you will manage a rockstar team of social
experts. This is an incredible leadership opportunity on the
Campbell's Snacks Integrated Marketing Team! JOB
RESPONSIBILITIES
- Set Social Strategy. Develop and execute holistic social
strategy for all Campbell Snacks brands across all channels, with a
focus on Facebook, Instagram, TikTok, Twitter, and emerging
channels. -
- Develop Breakthrough Content. Deliver compelling content to
increase brand equity, engage consumers, and drive cultural
relevance for our brands. Develop editorial calendar with
appropriate balance of proactive and real-time content.
- Build Community. Lead the community management strategy and
execution to increase brand engagement and positive sentiment and
to appropriately intersect organic social conversation.
- Lead Social Listening. Develop social listening approach to
keep pulse on brand sentiment and conversation themes and that
leads to insights to inform content, tone, and brand strategy.
- Drive Paid Media Strategy. Collaborate with Media team to
develop effective, efficient paid social strategy.
- Own Analytics and Optimization. Own all analytics and reporting
across every channel; interrogate results to assess and optimize
performance, identify trends, and outline key learnings and
recommendations. -
- Tools and Technology. Ensure the team is leveraging the best
tools and technology to drive the strategy and enable analytics,
community management, listening, and optimization.
- Team Management and Leadership. Lead a high-performance team of
several direct reports. Build a strong culture for the team, and
drive individual and team development. Create and maintain an
inclusive work environment.
- Social Evangelist. Be a social evangelist in the business,
helping influence the adoption of, and enthusiasm for, social media
across the organization while keeping atop emerging technologies
and trends QUALIFICATIONS:
- 10+ years social media experience, ideally with both
client-side and food/consumer packaged goods experience.
- History of developing social strategy and driving results
across all facets of social media management, including social
listening, community management, content strategy, and
analytics.
- Strong creative intuition and ability to lead creative agencies
to breakthrough ideas.
- Balance of strong strategic thinking and flawless execution,
with impeccable attention to detail.
- Bias toward innovation and experimentation.
- Excellent communication/presentation skills; ability to inform,
influence and negotiate across functions and with all organization
levels. Ability to story tell well via PowerPoint.
- Experience with influencer relationships across platforms with
a point of view on best practices.
- Technologically savvy with an in-depth knowledge of social
analytics and content creation tools
- Experience building and leading an award-winning team.
Location: WHQ Camden, New JerseyCompensation and Benefits: The
target base salary range for this full-time, salaried position is
between - $125,500-$209,300Individual base pay depends on work
location and additional factors such as experience, job-related
skills, and relevant education or training. Total pay may include
other forms of compensation. In addition, we offer competitive
health, dental, 401k and wellness benefits beginning on the first
day of employment. Please ask your Talent Acquisition Partner for
more information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
applicants in all aspects of the employment relationship, without
regard to race, color, sex, sexual orientation, gender identity,
national origin, citizenship, marital status, veteran status,
disability, age, religion, or any other classification protected by
law.In that regard, U.S. applicants and employees are protected
from discrimination based on certain categories protected by
Federal law. Click here for additional information. About UsClick
here to learn more -about Campbell's career opportunities -in the
-USAClick here to learn more -about Campbell's career opportunities
-in Canada
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Keywords: Campbell Soup Company, Camden , Director, Social Media, Executive , Camden, New Jersey
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