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Vice President, Consumer Insights

Company: Campbell Soup Company
Location: Camden
Posted on: April 2, 2024

Job Description:

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.What role will you play? How will you make history with Campbell's? Apply today!The Vice President, Consumer & Customer Insights is the lead partner against all Campbell Snacks Business units and categories providing insights into the consumer, competition, and marketplace. This individual is responsible for understanding Campbell Snacks business strategies, consumer & customer needs & insights, and then working with their team to develop in-depth strategies & marketing analysis/research that will provide actionable understanding and direction. Additional responsibilities include working with their team and key external partners to identify and using multi-disciplinary approaches, new emerging methods/technologies, immersive approaches to understand how new and prospective consumers engage with the all categories and to architect the strategies and programs for the brand.Principal Accountabilities include: Lead consumer insights group to create holistic consumer insights and in-market plans.Define and produce deliverables that identify opportunities to shape consumer experiences and that inform and inspire internal stakeholders and decision makers.Partner with BU leaders to drive consumer insights into deliverable actions -- on base brands and within innovation spaceLarge team leader; comfortable leading across Insights and brand. Strong developer of talentStrong understanding of overall Snacks, category and brand strategies -- and drive insights into action to continue to create profitable growthSynthesize and integrate consumer/marketplace insights from vast current knowledge estate to inform on current issues and opportunities/challenges; provide strong direction on category and brand strategies to BU leadersDesign and implement consumer research and business analytics to inform or guide key business issues/plans related to base products and/or innovation, marketing activation and retail execution in partnership with other CCID colleagues and cross-functional business partners.Lead the identification of emerging trends and long-term foresight into the consumer attitudes, behavior and marketplace that represent business disruptions and potential opportunities.Enables fact-based decision-making through design and analysis of studies to address key business needs resulting in actionable business insights and recommendations. This individual understands business trends, design of syndicated and custom research, and integration of multiple sources of information to address these needs.Large team leader -- strong leadership capability; lead insights team and strong partner to BU leaders.This position is an important liaison and leader across the Snacking Innovation team, Consumer and Customer Insights Department and multiple client groups within Marketing, Sales, R&D and Senior Management and is a key contributor to driving business results.Qualifications:A Minimum of 15 years of experience in applied research or a senior consumer insights role; the ideal candidate will have significant (10+ years) experience in uncovering deep insights into consumer's attitudes and behaviors through both qualitative immersive practices and new analytic methods to inform business strategies. Experience leading large insight & strategy team in a leadership role on a major business.Substantial experience uncovering insights that shape consumer marketing or experience design.Experience linking quantitative and qualitative findings and generating actionable syntheses.Ability to prioritize issues and resources and collaborate with stakeholder partners.A good understanding of emerging trends in consumer insights, ecommerce, digital marketing.Strong business acumen.Dynamic leadership capability; Manage, evaluate, coach and develop professional staff.Comfort with fast-moving deliverables and timelinesProven ability to navigate through ambiguity and significant org changeCapable of handling multiple projects simultaneouslyStrong collaboration skills to partner with global, regional, and functional leaders.Bachelor's degree required; MBA preferredCompensation and Benefits:The target base salary range for this full-time, salaried position is between$175,900-$293,000Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup Company, Camden , Vice President, Consumer Insights, Executive , Camden, New Jersey

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