Digital Content Strategy Manager
Company: Campbell Soup Company
Location: Camden
Posted on: April 25, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!General Summary:The Manager, Digital
Content Strategy is a key part of the Digital Commerce Strategy &
Capabilities team, as the owner of content strategy development,
execution, and creation of a seamless experience for our brands on
the digital shelf. This role is responsible for management of
digital shelf content operations, creative end to end, ensuring the
content process flows from item kick off, to master data download,
to asset collection, to syndication of content to retailers (e.g.
Amazon, Kroger, Target, Walmart.com, etc.). This role works with
internal systems (Salsify, Syndigo, etc.) and capabilities that
initiate, develop, and maintain digital content, as well as
retailers to understand their content capabilities, intake and
remedy processes.This role is hybrid in Camden, NJ - WHQ; 3 days a
week in office is required.Primary Responsibilities: --Work closely
with brand marketing, design, and production teams on all .com
content needs, requirements, and alignment to shopping experience
strategyCoordinates with retailers' content teams to align on
process for receiving content (e.g. API's or manual uploads) to get
content from Campbell's Salsify to specific retailersBuilds strong
relationships with retailers' digital site merch and content teams
to understand and stay ahead of changing retailer content
requirements and capabilities that will impact content
strategyAddresses retailers' standards for content, or other
content issues, by changing, updating, or removing contentMaintains
and updates content (Basic and Enhanced) over time on retailer's
sites and appsReviews SKU level content health, collects data to
inform SEO recommendations, and determines variation strategy
across retailersAddresses any content errors or issues by ensuring
the "source of truth" in Salsify is correct - and address any gaps
or issues "upstream" in the process as needed. Then, push the
correct data through the appropriate process or partner (e.g.
Retail Link, API, syndication, Vendor Central) to resolve errors or
issues on siteDevelops retailer-specific content approaches to
ensure content is optimized for priority retailers, including
retailer item attribution (e.g. wellness attributes, etc.)Manages
multiple agencies that are involved in content development and/or
deploymentManages 1 direct report, Digital Content
Coordinator--Works closely with Content Project Manager to maintain
schedule for new initiative launches (including innovation, pack
refreshes or content improvements/updates). Ensures content is
kicked off and follows timelines to be deployed on retailer sites
in line with product launchSupports the digital execution of item
transitions (e.g. item number changes, new packs, disco's,
etc.)Receives the 'Priority SKU List' from account teams and tracks
items for digital KPI's to ensure best in class content for the
most critical SKUs at top retailersJob Complexity:Develop and
maintain productive working relationship with Brand Marketing,
Integrated Marketing (Production, Design and Consumer Engagement),
Customer Sales teams and IT (PIM, Reporting, Deployment).Minimum
Requirements:Bachelors degree requiredMinimum 5-7 years of
experience required; previous experience should include some or all
of the following:--Knowledge of consumables retail and digital
shelf basicsExperience in CPG corporate environmentProject
management / data analytics experienceAgency managementSkills
Required for success:----Confident written and verbal
communicatorDetailed oriented and process driven (can define and
establish new processes)Ability to conduct analyses with data
driven recommendations for improvements and advancementsAbility to
troubleshoot and coordinate cross-functionally to provide timely
solutionsAbility to build various levels of strong ongoing customer
and organizational relationships across Sales, Marketing and
IT#LI-HybridCompensation and Benefits:The target base salary range
for this full-time, salaried position is
between$85,900-$140,800Individual base pay depends on work location
and additional factors such as experience, job-related skills, and
relevant education or training. Total pay may include other forms
of compensation. In addition, we offer competitive health, dental,
401k and wellness benefits beginning on the first day of
employment. Please ask your Talent Acquisition Partner for more
information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
qualified applicants in all aspects of the employment relationship,
including consideration for employment, without regard to race,
color, sex, sexual orientation, gender identity, national origin,
citizenship, marital status, protected veteran status, disability,
age, religion, or any other classification protected by law.--
Keywords: Campbell Soup Company, Camden , Digital Content Strategy Manager, Executive , Camden, New Jersey
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