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Brand Manager

Company: Campbell Soup Company
Location: Camden
Posted on: June 10, 2024

Job Description:

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.What role will you play? How will you make history with Campbell's? Apply today!Come leave your mark on a newer segment of our North American Foodservice (NAFS), and work with our exciting and iconic Snacks portfolio! You will be responsible for driving growth on the branded Snacks portfolio within the NAFS business unit. You will set brand strategy, develop robust marketing plans and deliver expected sales and profit targets across all Snacks brands, which include Goldfish and Lance crackers, Kettle Brand and Cape Cod potato chips, and Snyder's of Hanover pretzels. The North American Foodservice division focuses on all outlets away from home.Primary ResponsibilitiesBrand Development: Lead integrated business planning, with strong focus on the demand step, for all SKUs in the Snacks portfolio. Collaborate with cross functional team of Sales, Finance, R&D, and Supply Chain to deliver financial objectives. Strength turning data into action mining for operator insights, managing the P&L, and tracking and forecasting the business.Marketing and Sales Activation: Lead the development of targeted marketing plans across all relevant customer and consumer touchpoints. Work with marketing agency of record to develop communication plans. Partner with the US sales organization to develop training and selling tools required to tell a consistent brand story and drive business growth.Brand Strategy and Innovation: Lead the development of annual strategic and operating plans for Snacks portfolio. Oversee development of three-year innovation pipeline, supporting team in all aspects from sprints to in-market execution.Influencing and Thought Leadership: Lead the organization on changing the way NAFS goes to market by demonstrating the role that Foodservice channels can play in overall brand strategy. Be an active voice in cross-division IBP meetings, seeking clarity and finding ways to increase efficient decision making.Leading People: Ensure proper training, coaching, performance reviews, and career development opportunities for 2 direct reports.Job ComplexityThis position requires:--- The ability to thrive in an entrepreneurial environment and set a clear strategic direction with a bias towards action.--- Experience and/or interest managing a small team of associates; ability to motivate, development and support team members in achieving business results--- Strong influencing and communication skills to keep other functional areas and Snacks Retail Marketing counterparts apprised of and aligned to business priorities.--- Collaboration with Sales, R&D, Supply Chain, and Finance partners to determine how to strategically grow the business and execute with excellence.--- strong leadership and ability to build relationships with stakeholders across the M&B and Snacks divisionsMinimum Requirements--- Bachelor's Degree Required. MBA strongly desired.--- Minimum 5 years experience, with heavy experience in brand management.--- Food service experience a plus.--- Experience managing people strongly desired.--- Strong command and executive presence, high EQ and relationship building internally & externally.--- Ability to lead cross functional teams and projects, develop marketing strategy and plans, conducting custom research and manage P&L.Working ConditionsThis position is offered a highly flexible and modern work arrangement, allowing you to achieve a better work-life balance. As part of our commitment to our employees' well-being and productivity, you will enjoy a hybrid working schedule with two consistent "Remote" working days and three in-office working days per week.Compensation and Benefits:The target base salary range for this full-time, salaried position is between$105,000-$172,200Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup Company, Camden , Brand Manager, Executive , Camden, New Jersey

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