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Brand Manager, Innovation (Beverage & Baby)

Company: Campbell's
Location: Camden
Posted on: November 10, 2019

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.General Description:Do you have a passion for identifying new opportunities and thinking deeply about consumer needs? Do you have experience leading diverse teams in tackling complex problems amidst ambiguity? Do you want to help build the future for a 149 year-old company with a stable of beloved household brands in 80% of homes across America? We're looking for someone who likes a good challenge and loves building new value propositions.The Brand Manager, Innovation (Beverage & Baby) will play a critical role in creating, launching and scaling a robust pipeline of innovation to drive profitable growth across the $0.8B Beverage and Baby portfolio with scope across Horizon 2 innovation.Key project areas include:F'21-'22 Product Innovation: Lead commercial execution of 1-2 large ($15+ MM retail sales) innovation platforms to protect Category leadership in our Beverage and Baby Categories.3-5 year Innovation Pipeline: Assist in shaping the development of 1-2 upstream opportunity areas across Beverage and Baby to protect and grow Category leadership while contributing to margin expansion and building a pipeline of compelling new product platforms.Primary responsibilities:Opportunity Identification (20% of time)Partner with Consumers Insights team to identify areas of unmet need via diverse research sources (demand landscapes, qualitative and quantitative consumer research, competitive marketplace performance)Assess and prioritize opportunities via opportunity sizing and gross margin; consumer validation; R&D validation of the technical pathways; operations validation of manufacturingProposition Translation and Alignment (40% of time)Translate opportunity spaces into commercially viable product or service concepts via insight refinement, positioning, concept development and testing, guardrail definitionPartner with Brand Marketing and Sales teams to ensure alignment with business strategy and objectives and advise on communications support plan (partnerships, activation) and customer sellingDrive stakeholder direction and alignment via development of project charters, strategic briefs, including a compelling vision for development across multi-year omni-channel pipelineLead Category inputs for PMR process to drive business strategies on new items and ensure pipeline sufficiency and appropriate resource allocationProduct Commercialization (40% of time)Lead broad, diverse teams of cross-functional partners from product development through launch, ensuring proper planning prioritization and execution across: forecasting and P&L management, channel planning, manufacturing, and early in-market performance tracking to optimize supportExecute strategy across the marketing mix, including product and packaging design, distribution, pricing, shelving and promotion to drive scalePartner with International teams to drive global synergies as appropriateRequirements:MBA RequiredMinimum 4 - 8 years of product/brand marketing experience.Food/beverage experience preferred. Must include innovation experience.Health / well-being experience a plus. Does not need to be in foodPeople leadership experience a plusExcellent communication and presentation skillsAbility to lead, motivate and collaborate across a cross-functional team of stakeholdersAbility to effectively prioritize and execute tasks within tight time-frames and deadlines in a dynamic working environmentIntellectual curiosity, comfort with ambiguity, sense of humor, stamina, proactive approach and work ethic appropriate for a fast-paced, growth-oriented teamThe Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell's, Camden , Brand Manager, Innovation (Beverage & Baby), Executive , Camden, New Jersey

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