Senior Director, Business Development - MarTech/AdTech/Media (Health and Wellness)

Company: Publicis Groupe
Location: New York
Posted on: May 17, 2025

Job Description:

Job DescriptionImportant: This position requires residency in New York and involves 20% travel.How You'll Make an ImpactYou will drive transformative growth for Epsilon by leveraging your expertise in MarTech and AdTech solutions within the Health and Wellness (H&W) vertical. In this role, you'll lead sales initiatives within your geographic or account-based territory, targeting key H&W enterprises to generate new business and close multiple high-value deals annually. As a thought leader and trusted advisor, you will cultivate enduring relationships with decision-makers, positioning Epsilon as a strategic partner that offers innovative solutions to meet the unique needs of the H&W industry.Your role will involve crafting and delivering customized sales presentations that address specific challenges faced by H&W clients, highlighting how Epsilon's MarTech and AdTech solutions can drive their business objectives. By applying strategic negotiation skills and securing favorable contract terms, you will ensure mutually beneficial outcomes for both Epsilon and its clients. Staying ahead of industry trends and adapting to evolving market demands will be crucial in maintaining Epsilon's competitive edge and leadership in the MarTech and AdTech space. Your efforts will not only drive immediate sales success but also contribute to long-term growth and valuable partnerships for Epsilon.What You'll AchieveIn this role, you will achieve significant sales milestones by spearheading business development activities within the H&W vertical, driving substantial revenue growth for Epsilon. You will establish yourself as an industry expert in MarTech and AdTech, building strong, consultative relationships with key decision-makers in the H&W sector. Your expertise will enable you to close multiple enterprise sales deals each year, directly impacting Epsilon's success and market position.By managing accounts effectively and delivering tailored sales presentations, you will demonstrate how Epsilon's solutions address the specific needs of H&W clients, helping them achieve their business goals. Your adeptness in strategic negotiation and contract closure will secure favorable terms and contribute to successful client relationships. Your ability to stay ahead of market trends and adapt to industry changes will ensure that Epsilon remains at the forefront of the MarTech and AdTech landscape, driving long-term growth and partnership opportunities.Who You Are

• What you'll bring with you:
  • Educational Background: A bachelor's degree in marketing, business, or a related field is required. An advanced degree (MBA or equivalent) is preferred.
  • Professional Experience: Minimum of 15+ years of experience in sales roles, with substantial exposure to new business development/new logo sales.
  • Seasoned Sales Professional: Proven track record of driving revenue growth and establishing yourself as a leader in MarTech and AdTech, particularly within the H&W sector.
  • Experienced in Territory Management: Extensive experience managing geographic or account-based territories, with a demonstrated ability to generate new business and close enterprise level sales.
  • Thought Leader and Trusted Consultant: Expertise in MarTech / AdTech allows you to build strong, lasting relationships with key H&W decision-makers and position Epsilon as a strategic partner.
  • Skilled in Tailored Sales Presentations: Ability to create and deliver presentations that address the unique challenges and needs of H&W clients, effectively showcasing the benefits of Epsilon's solutions.
  • Strategic Negotiator: Proficient in negotiation and contract closure, ensuring the outcomes that are advantageous for both Epsilon and its clients.
  • Adaptable and Forward-Thinking: Keeps ahead of industry trends and adapts strategies to maintain Epsilon's leadership position in the MarTech / AdTech market.
  • Dynamic and Committed: Driven to achieve immediate sales success while contributing to Epsilon's long-term growth and partnership goals.
  • Why you might stand out from other talent:
    • Proven Revenue Growth: Demonstrated success in driving substantial revenue growth in the MarTech / AdTech space, particularly within the H&W vertical.
    • Extensive Territory Management Experience: Exceptional ability to manage both geographic and account-based territories, with a history of generating new business and closing high-value deals.
    • Thought Leadership: Recognized as a thought leader and trusted consultant in MarTech / AdTech, with strong relationships and influence among H&W decision-makers.
    • Customized Sales Approach: Expertise in crafting and delivering tailored sales presentations that address the specific needs of H&W clients, highlighting the value of Epsilon's solutions.
    • Industry Insight and Adaptability: Keeps pace with industry trends and adapts to changes, ensuring Epsilon's competitive edge in the MarTech/AdTech and H&W markets.
    • Commitment to Excellence: A dynamic, committed approach that drives immediate sales success and supports Epsilon's long-term growth and partnership objectives, making you a valuable asset to the team.Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.Base Salary: $157,250 - $222,000In addition to base salary, this role may be bonus or incentive compensation eligible. Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.Additional InformationWhen You Join Us, We'll Create Something EPIC TogetherEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
      • Act with integrity. We are transparent and have the courage to do the right thing.
      • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
      • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
      • Respect all voices. We embrace differences and foster a culture of connection and belonging.
      • Empower with accountability. We trust each other to own and deliver on common goals.Because You MatterAs an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
        • Time to Recharge: Flexible time off (FTO), 15 paid holidays
        • Time to Recover: Paid sick time
        • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
        • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-SG1
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Keywords: Publicis Groupe, Camden , Senior Director, Business Development - MarTech/AdTech/Media (Health and Wellness), Healthcare , New York, New Jersey