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Marketing Analyst

Company: NFI Industries
Location: Camden
Posted on: June 12, 2021

Job Description:

The Marketing Analyst will be in an essential position in measuring and enhancing NFI's marketing and sales efforts and connecting them with customer insights. Leveraging a data-driven and analytical mindset, the position will actively evaluate initiatives, present findings, and deliver recommendations to enhance marketing strategies and tactics. Utilizing internal and external datasets, tools, and NFI's customer relationship management (CRM) software, the Marketing Analyst will create and manage reports, dashboards, and data visualizations to provide real-time insight into marketing performance at multiple levels of the organization and across business units.

Essential Duties & Responsibilities:

  • Establish methodologies to collect and analyze large datasets to measure and enhance marketing and sales performance, while uncovering and communicating customer insights
  • Evaluate and monitor marketing efforts - building reports, dashboards, data visualizations, and attribution models - to translate findings into opportunities to test, refine, and validate strategies and tactics
  • Leverage internal and external datasets to develop and implement personalized marketing, upselling, and cross-selling strategies. Research industries, companies, prospects for targeted marketing campaigns
  • Refine lead scoring and grading models to enhance lead quality and personalized engagement
  • Collaborate with business units, leadership, sales teams, and marketing team to assess integrated sales and marketing efforts
  • Drive strategic roadmap of NFI's CRM to ensure maximum utilization and enhancement
  • Perform administrative functions within NFI's CRM and support users to ensure utilization and data integrity


  • A./B.S. required in Business Admin, Marketing, Statistics or another similar field
  • Minimum 3 years of experience in a Marketing data analyst capacity
  • Strong experience and knowledge of statistics, data science, or analytics methodologies and programs [Excel, Salesforce, Tableau, Google Analytics, etc]
  • Experience in CRM utilization and administration
  • Experience working with prospecting tools [Zoominfo, D&B Hoovers, etc]
  • com certifications preferred
  • Familiarity with supply chain and logistics industry a plus
  • Must be detailed oriented and have strong problem solving and analytical skills
  • Excellent verbal and written communication skills are essential
  • Ability to work independently, as well as cross-functionally and collaboratively with a team
  • Experience with Microsoft Office or Google Suite applications
  • Organized multi-tasker with a focus on quality and a commitment to excellence

To all agencies: Please, no phone calls or emails to any employee of NFI about this opening. All resumes submitted by search firms/employment agencies to any employee at NFI via-email, the internet or in any form and/or method will be deemed the sole property of NFI, unless such search firms/employment agencies were engaged by NFI for this position and a valid agreement w

Keywords: NFI Industries, Camden , Marketing Analyst, Other , Camden, New Jersey

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