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Analyst - Digital Commerce

Company: Campbell Soup
Location: Camden
Posted on: October 5, 2021

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary
The Analyst, Digital Commerce – is responsible for providing both proactive and diagnostic reporting and analysis for Campbell's Meals & Beverages brands across the total e-commerce customer landscape (Amazon, Instacart, pure-play and omni-channel). Provides direct support to members of the Ecommerce and Omni Shopper Marketing Team and Customer Teams, assisting with sales data analysis, trend analysis, general reporting, financial management and daily monitoring of business trends and performance. Plays an important role monitoring real-time business issues, interpreting data and helping to develop action plans to address key issues or to take advantage of incremental opportunities.  This role will help develop key metric reporting dashboards as well ad-hoc deep-dive reporting, analysis and recommendations related to online sales trends, digital shelf performance, category and item-level performance, in-store vs. online share, assortment opportunities, etc.  

Primary Responsibilities

  • Performs sales analysis and provides both proactive and diagnostic reporting and analysis for Campbell's Meals & Beverages brands across Amazon, Instacart, Pure Play and Omni customers. 
  • Monitor weekly sales trends (consumption, pricing, and distribution trends) and communicate to key Customer Teams.
  • Tracks business performance versus critical digital shelf KPIs such as (Availability, Placement, Ratings & Reviews etc.) and compares to performance in brick and mortar to help optimize digital commerce objectives and strategies for Customers.
  • Assist Customer Team in scorecard assessments; tracking and evaluating customer plan results versus business plan and communicating issues and opportunities accordingly.
  • Supports customer JBP analytics needs and assist Customer Team during the business planning process.
  • Provides thought leadership on key initiatives through sales analysis.
  • Helps audit digital shelf content and outages at key customers across key initiatives to ensure accurate digital shelf.
  • Conducts audits of our content process to help teams assess barriers to content deployment.
  • Conducts ad hoc analysis for customer/channel opportunities and challenges. Identifies category and competitive trends with actionable insights for both brand and sales leads.
  • Synthesizes and presents key insights and opportunities to sales leadership.
  • Owns e-commerce POS aggregation & analysis for brand-centric & channel-centric views of E-commerce sales.
  • Proactively monitors category share & item performance, identifies key drivers and makes optimization recommendations to support sales objectives.
  • Provides reporting needs and tool requirements related to key data vendors and service providers (e.g. IRI, One Click, Clavis).
  • Champions new tools and serves as resource for sales team training and analytic best practices.

Job Complexity

  • Able to support Digital Commerce Lead and Customer teams with annual planning, activity analysis, scorecard assessment (i.e. reviewing business plan vs. business results), etc.
  • The ability to organize and synthesize data and communicate succinct, actionable insights is critical.
  • Presents business results and insights in a clear and concise manner that drives performance
  • Develops working relationships with various cross-functional groups to ensure that the reporting needs of the Sales Organization are met
  • Ability to balance and prioritize request from multiple stakeholders
  • Independent, but also work well in a team setting
  • Must be flexible, agile, & adaptable and have an entrepreneurial mindset
  • Able to plan, schedule, prioritize projects and meet deadlines

Minimum Requirements

  • Minimum education required: Bachelor's Degree
  • Years of relevant experience: 2 to 5 years of related work experience.
  • CPG eCommerce retail experience strongly preferred.
  • Demonstrated experience working in Microsoft Word, Excel (pivot tables, VLOOKUP's, etc.), PPT & Outlook
  • Quick learner, self-directed, and detail oriented

Knowledge, skill, and abilities required

  • Technical Skills
  • Analytical Skills
  • Decision Making Skills
  • Problem Solving Skills
  • Written and Verbal Communication Skills


The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup, Camden , Analyst - Digital Commerce, Other , Camden, New Jersey

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