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Brand Manager, Chunky

Company: Campbell Soup
Location: Camden
Posted on: October 8, 2021

Job Description:

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Position: Brand Manager, Chunky
Division: US Meals and Beverages 
Location: Camden, New Jersey, USA
Reports to: Director of Marketing, Ready to Serve Soup

Key Responsibilities:
The Brand Manager, Chunky is responsible for developing and implementing strategies and tactics that deliver the Net Sales, EBIT, and Market Share objectives for the brand.  The role is focused on long term demand creation, innovation and brand equity.  Expectations include leading direct reports and collaborating with cross-functional partners.  He/she is a member the Soup and Broth Category Team, and the Soup & Broth Marketing Leadership Team.  

Strategic Leadership:

  • Develops marketing strategy to help achieve brand objectives for market share, net sales and EBIT.
  • Partners on the development and translation of strategic consumer insights into meaningful and actionable plans.
  • Creates a pipeline of new products (in partnership with the Senior Director of Innovation on Horizon 2 initiatives) for the Broth/Stock segment that is sufficient to achieve strategic plan targets for net sales from new products.

Brand Equity Management:

  • Develops and evolves brand foundations.
  • Responsible for equity stewardship and long-term brand health. 
  • Develops brand vision as an outcome of the strategic planning process. 
  • Creates Master Communication Briefs (MCB).
  • Ensures consistent expression of brand equity in all aspects of brand behavior including communications and new products.

Business Planning:

  • Leads the development and sets direction for the 3-year brand Strategic Plan.
  • Leads the development and execution of an Annual Operating Plan 
  • Participates in the monthly Integrated Business Planning Cycle. 
  • Partners with R&D, Sales, Integrated Marketing, Supply Chain and Finance to allocate resources to the highest priority projects.


  • Develops and curates the long-term innovation pipeline ("4-2-1-1").
  • Develops new multi-year innovation platforms and manages through launch. 
  • Responsible for product lifecycle management for the category.
  • Partners closely with the Disruptive Innovation team to ensure strategic fit/integration for new category platforms and commercialization approach. 

Organizational Leadership:

  • Member of the Soup & Broth Category Team, led by the Vice President of Soup & Broth.
  • Significant interaction with Chief Marketing Officer, and other members of the Meals and Beverage Leadership team
  • Manages and develops the Chunky brand team, including coaching and developing 2-3 direct reports.

Education, Experience and Skills:

  • BA/BS required; MBA is a plus
  • Minimum 5-7 years of product/brand marketing experience.
  • Food/beverage experience preferred.  
  • Innovation experience preferred.
  • People leadership experience required.

Occasional, limited travel in North America



The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbell Soup, Camden , Brand Manager, Chunky, Other , Camden, New Jersey

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