Manager, Sales Communications

Company: Campbells
Location: Camden
Posted on: May 13, 2022

Job Description:

Imagine ...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture. We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference. Job Summary This position provides a full range of corporate communications and public relations leadership to the Campbell Snacks sales organization including, home and field office associates and the Direct Sales Distributor (DSD) network. This is a hands-on role that requires strong business acumen and a broad knowledge of communications and public relations coupled with the ability to build strong, collaborative relationships and credibility with executive leaders, field sales and other stakeholders. Responsibilities

• Manage internal and external corporate communications for the Campbell Snacks sales organization.
• Ensures consistency of tone, look and feel of communication and adherence to overall company communications strategy, priorities and culture. Includes communications and content development across all major sales channels.
• Support executive communications for the SVP, Campbell Snacks Sales. Helps maintain a high presence for SVP to all employees, especially Snacks sales through channels including: small group meetings, town halls, and Workplace. Builds external visibility for SVP among trade publications and trade conferences. Build speaker and media confidence via speaker and media training and coaching.
• Work closely with the Snacks Sales Leadership Team to help them craft communications to all audiences: employees, customers, home office associates, field office associates and DSD.
• Be a critical member of the team on the strategy and implementation of customer Top to Top and Integrated Business Planning meetings.
• Lead snacks/food industry and trade publication media relations. Work to promote Campbell products, people and programs in key publications and serve as sales organization spokesperson. Craft industry recognition as necessary.
• Collaborate with head of Snacks Sales Strategy on communication strategy for One Team News on One Team Information Center (OTIC).
• Maintain a content calendar that maximizing communications especially during key drive times. Description
  • Lead strategy and execution of year-long campaigns jointly designed and defined by this role with the Chief Customer Officer of Snacks (i.e. All in to Win, .
  • Provide as needed support for all major industry events for Campbell Snacks, including FMI, Expo West, IDBBA, NECS, ABC.
  • Support National Sales Meeting communications and coordination.
  • Tactical lead for all communications to customers and the sales organization as part of the larger crisis communications team (i.e. recalls, food quality, crisis and safety issues and other customer concerns).
  • Collaborate and partner with Manager, Campbell Meals & Beverages Sales Communications to ensure One Campbell voice to customers as needed (especially for Top-to-Top, IBP and industry events).
  • Other responsibilities may be assigned. Experience
    • Minimum of 7 years communications experience, preferably in a corporate setting, with previous Consumer Packaged Goods experience preferred.
    • Must have a strong background in developing messages on behalf of a corporation and its executives for internal and external use. This includes a wide range of communications tactics both formal and information, including news releases, Workplace content, digital content, PowerPoint presentations, emails, speeches, videos and more.
    • Exceptional organizational and project management skills with experience building large-scale events.
    • Leverage new technologies to enhance communications and collaboration across the sales organization. Education/Licenses/Professional Designations Bachelor's degree in Marketing, Journalism, Communications, Business Administration or other relevant discipline required. Advanced degree a plus. Skills & Abilities
      • Exceptional written, oral, interpersonal and presentation skills.
      • Excellent project management skills.
      • Strong professional presence and the ability to effectively work with executive leadership.
      • Ability to effectively influence others, develop credibility and build relationships inside and outside the organization (executives, leaders, associates, external parties).
      • Must be familiar and fluent to administer, post and manage social media platforms as well as Sharepoint and other collaboration tools.
      • Excellent collaborator with other areas of Campbell, navigating across the organization, to build consensus across functions to achieve common goals.
        • Good judgment and excellent decision-making capabilities.
        • Strong results orientation. Effectively prioritizes work and manages to deadlines.
        • Outstanding skills in working with external partners and agencies.
        • Strong business acumen and the ability to quickly learn the CPG industry. ACR The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law. In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Keywords: Campbells, Camden , Manager, Sales Communications, Sales , Camden, New Jersey