Director, Brand Marketing
Company: Campbell Soup Company
Location: Camden
Posted on: April 26, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!As a key member of the Beverage
Category leadership team, you will be responsible for bringing the
vision for the V8 portfolio to life. You will be the Marketing Lead
for the Beverage business, and be tasked with developing and
delivering the Annual Operating Plan P&L commitments on the
Campbell's Beverage portfolio, which includes V8 Original, V8+
Energy, V8 Blends, V8 Splash and Campbell's Tomato Juice. You will
coach and develop a team of marketers with diverse experiences,
ranging from Senior Manager through Coordinator. In addition, you
will demonstrate strategic, creative and critical thinking in
developing business and marketing plans, making the best use of
each dollar invested and efficiently using available resources to
meet the business's goals. Intellectual curiosity, openness to
finding creative solutions, and an optimistic "can do" attitude
will distinguish you as a leader driving success for this
business.Primary Responsibilities:Help guide the vision for the
portfolio, working with Insights to bring a consumer-first approach
to the businessDevelop and execute against the Annual Operating
Plan financial and volumecommitments in partnership with category
Sales Strategy and Finance teams,amongst othersForecast demand and
managing delivery of all aspects of the businessDevelop and
commercialize new platforms, brand line extensions, quality andcost
improvements, and commercial innovation, all grounded in deep
andrelevant consumer insightsPartner with the Integrated Marketing
/ Consumer Experience team tounderstand the performance and ROI of
all marketing levers and optimizinginvestments throughout the
course of the yearDeliver against the core brand positioning and
vision by developing appropriateannual marketing and close-in
product innovation plansIn partnership with Demand Planning and
Sales, generate monthly consumptionand demand forecastsSet
marketing budgets and deliver P&L target Net Sales, Gross
Margin andMarketing Contribution consistent with the group's
overall financial commitmentsto the Company's growth agendaIdentify
untapped areas of demand within core category/segments to
generatenew product or commercial innovation ideas and
commercialize them, includingselling strategy, communications idea
development and executional planning inpartnership with Insights,
Customer Marketing and Sales teamwideOrganizational development,
including management and day-to-day coaching ofa Senior Brand
Manager and Brand Manager, along with their three direct
reportsProvide thought leadership to inspire greatness, divergent
thinking, and ongoinginspiration for business building product and
marketing ideasAct as a business partner to your cross-functional
peersJob Complexity:The Director, M&B Marketing - Beverage will
need to have the strategic ingenuityto mine and identify
distinctive and meaningful insights in a category segment that
define business and brand strategy, product and commercial
innovation,brand activation and overall business operationsAbility
to partner with Brand Marketers and specialists across the
divisional Marketing disciplines to coordinate business and brand
plans that generate demand while delivering against the division's
P&L commitmentsCollaboration across functions and with external
agency partners required to generate and commercialize new
products, product renovations, convincing category and selling
strategies, brand activationCuriosity and an interest in evolving
consumer needs, and an ability to "connect the dots" from multiple
sources of consumer and competitive research and trends as well as
a deep understanding of competitive marketplace dynamicsSupport
brand and category strategy work beyond the assigned segment as
neededCreate and drive alignment to brand and category strategic
and annual operating plansA willingness not only to learn but to
teach and bring fresh thinking to the team as we seek to
continually improve our knowledge, skills, and processes in the
dynamic and competitive food industryMinimum
Requirements:Bachelor's Degree required. MBA strongly
preferredMinimum 10 years of product/brand marketing experienceFood
and beverage experience strongly desired - beverage specific
experience is a plusStrategic thinking ability and creative talent
to bring breakthrough ideas to marketStrong analytic capability and
project management skillsStrong interpersonal and communication
skills: highly collaborative with ability to build solid working
partnerships across functional groupsA resilient leader with a
strong drive for resultsCompensation and Benefits:The target base
salary range for this full-time, salaried position is
between$125,500-$209,300Individual base pay depends on work
location and additional factors such as experience, job-related
skills, and relevant education or training. Total pay may include
other forms of compensation. In addition, we offer competitive
health, dental, 401k and wellness benefits beginning on the first
day of employment. Please ask your Talent Acquisition Partner for
more information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
qualified applicants in all aspects of the employment relationship,
including consideration for employment, without regard to race,
color, sex, sexual orientation, gender identity, national origin,
citizenship, marital status, protected veteran status, disability,
age, religion, or any other classification protected by law.
Keywords: Campbell Soup Company, Camden , Director, Brand Marketing, Executive , Camden, New Jersey
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